Tips for Choosing the Appropriate Liability Insurance for Your Business

When it comes to liability insurance, the saying “you can never be too prepared” is quite meaningful. While business owners cannot predict what happens day to day or year to year, they can look into having business liability as way to give themselves peace of mind. The first step is to understand why it’s so … Continue reading “Tips for Choosing the Appropriate Liability Insurance for Your Business”

How to Maximize Subscription Marketing Efforts

According to research from McKinsey & Company, 15 percent of Internet consumers have become members of at least one subscription service in 2018. The consulting firm also found that these subscription-based models cover a multitude of products, including food, drinks, meal kits, clothing, vitamins and razors. While these are well-known by consumers, there are many … Continue reading “How to Maximize Subscription Marketing Efforts”

How to Create an Effective Landing Page

When it comes to online advertising, there are many ways to reach new and existing customers for new product or service offerings. One approach is to create a landing page that emphasizes a unique or significant product launch. According to Forbes and Wordstream, the right type of landing page can increase leads by as much … Continue reading “How to Create an Effective Landing Page”

Common Errors and Oversights When Evaluating a Business to Buy

When it comes to selling a business, it’s never a bad thing to be too careful. In fact, according to Forbes’ contributor Richard Parker, 50 percent of business acquisitions fall apart during the “due diligence” phase, where many current and future obligations exist. With such a high rate of deals that fall through, what are … Continue reading “Common Errors and Oversights When Evaluating a Business to Buy”

Help Reduce Call Reluctance Among Sales Professionals

When it comes to selling, there are a lot of challenges in the industry. According to a 2016 report by Accenture and CSO Insights, 55 percent of sales professionals believe that their organization’s sales tools make them less productive; and 59 percent of those surveyed said they have too many tools at their disposal.  Accenture … Continue reading “Help Reduce Call Reluctance Among Sales Professionals”