How to Create an Effective Landing Page

When it comes to online advertising, there are many ways to reach new and existing customers for new product or service offerings. One approach is to create a landing page that emphasizes a unique or significant product launch. According to Forbes and Wordstream, the right type of landing page can increase leads by as much … Continue reading “How to Create an Effective Landing Page”

Common Errors and Oversights When Evaluating a Business to Buy

When it comes to selling a business, it’s never a bad thing to be too careful. In fact, according to Forbes’ contributor Richard Parker, 50 percent of business acquisitions fall apart during the “due diligence” phase, where many current and future obligations exist. With such a high rate of deals that fall through, what are … Continue reading “Common Errors and Oversights When Evaluating a Business to Buy”

Help Reduce Call Reluctance Among Sales Professionals

When it comes to selling, there are a lot of challenges in the industry. According to a 2016 report by Accenture and CSO Insights, 55 percent of sales professionals believe that their organization’s sales tools make them less productive; and 59 percent of those surveyed said they have too many tools at their disposal.  Accenture … Continue reading “Help Reduce Call Reluctance Among Sales Professionals”